When Reliance Jio launched, it sent shockwaves through the Indian and world telecom industry as it presented very affordable plans for the 4G LTE only network. Reliance Jio is the only network that provides true LTE services and they have amassed over 72 million users in less than 4 months.
The service was launched in India 4 months ago where people stood in line for hours just to get their hands on a Jio SIM card. The company expected to garner 6 Lakh subscribers every day.
However, it is not performing that well according to the company’s forecast and expectations as Ambani hoped to see over 100 million subscribers within these 4 months. However, Reliance Jio’s impressive ability to amass 72 million subscribers will cause a major disruption for the existing competition.
Airtel, India’s biggest and oldest network carrier has over 260 million users, followed by Vodafone who have over 200 million users.
India is a very price-sensitive market due to which Jio was able to gain popularity amongst the youth. In fact, the company offered 1 GB of free data for free to new users until December 31st, 2016 (Now extended to March 2017) which was touted as one of the most customer-friendly welcome offers ever.
Although the company has been offering free data, it has also faced some major issues since users are unable to make phone calls to other networks. Being an LTE-only network, it also means that a lot of phones were unable to receive any signal due to the absence of LTE towers in many regions.