As Barack Obama exits his presidency today, Prime Minister Narendra Modi will now be the world’s most followed leader on social media. He has now amassed the highest number of followers across Facebook, Twitter, Google+ and YouTube.
PM Modi has been the first Prime Minister who has encouraged digital communication in India and has made use of this technology in the most effective manner as compared to his predecessors.At this moment Modi has over 26 million followers on Twitter, 39.2 followers on Facebook, 3.2 million on Google+, 1.99 million on LinkedIn, 5.8 million on Instagram, and 5,91,000 subscribers on YouTube.
Modi’s official app also has close 10 million downloads, a great feat for any political leader. The app encourages users to earn points by contributing ideas and suggestions to the Prime Minister. Users that are the top contributors eventually get to meet the Prime Minister himself.
PM Modi’s greatest achievement has been the invention of direct transfer of subsidies from the government, which benefited the poor sections of society. He even launched the BHIM app, which enables people to send and receive payments without ever using the bank.
It is worth pointing out that the PMO account has more followers than the POTUS account, which sits at 13.6 million followers. The next world leader with the second most followers is the Dalai Lama, with 13.1 million followers, followed by the Pope, with 12.5 million followers.