Priyanka Chopra
on 23/09/16, 5:26 am

Why bra is the most important piece in your wardrobe

Studies have shown that a majority of women spend the lowest amount of their money on bras and far more on jeans, shoes, tops and accessories. Arpita Ganesh, Founder and CEO at Buttercups shares why your bra needs to be the hero of your wardrobe.

Why bra is the most important piece in your wardrobeJust like clothes, bras also stretch out with time. Despite the fact that they are tucked away in one corner of your closet, studies have shown that a single bra is worn for approximately sixteen hours each day or 5,840 hours a year! Making it the hardest working garment in your wardrobe and something that completes your overall look and feel.
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Why bra is the most important piece in your wardrobe

Most women hate to go bra shopping, and end up choosing the first bra they find on the basis of a good sale, or an exciting colour, or a size they believe they are. They don't recognise that buying a bra based on these attributes means that they are going to be uncomfortable with their bras, but they continue to use these as 

Why bra is the most important piece in your wardrobeMore often than not we measure our body fluctuations by seeing if we still fit into our old clothes, so why don't we do the same with our bras? If the changes in rest of our body seem to guide our purchases why do we assume that our chest remains the same size for years? If you have been living a life where you are constantly uncomfortable and conscious of how you look, it may be time to invest in a right size bra. What is more interesting to note is a properly fitted bra can make you drop a dress size, and prevent the effects gravity has on your body.
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Why bra is the most important piece in your wardrobe

Fun Fact: There are more types of bras than there are styles of jeans! Finding the right one gives you the long lasting confidence that even a new pair of jeans can't provide.
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Why bra is the most important piece in your wardrobe

Sometimes it is difficult to understand why such a tiny piece of clothing, like a bra should cost so much! However, we tend to forget that we all use bras on a daily basis, even more than our clothes, so it has to be made of more durable fabric that lasts longer and keeps its shape. Many brands spend years perfecting their fits as the make of each bra requires a specific knowledge on how to best cover, support, lift, shape and hold you in place for several hours a day. Your bra is required to not only be comfortable, but durable, and fashionable as well! So doesn't it make perfect sense to spend a little more on something that will make you look good and feel comfortable for longer?
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Why bra is the most important piece in your wardrobeAll women should have an intimate understanding about what works for their body to exude unrestrained confidence. Above all don't make the mistake of neglecting the foundation of your outfit, your bra!
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